According to the company, after the change of generation Renault Megane will receive a “premium” appearance and appropriate positioning in the market. Management expects the French brand thus separate different models from each other in class and, consequently, increase the target audience in different segments of the global car market. Now model Twingo, Clio and the Captur will be positioned as a mass and “youth”, and Megane will become more expensive and representative to meet the tastes of the more affluent and mature buyers. According to the concept of marketing, then the Megane will be a direct competitor to such popular models as the Peugeot 308 and Volkswagen Golf.
The new generation Renault Megane will be built on the platform of CMF, is used to create models of Nissan Qashqai and the Renault Kadjar. Radically change and exterior hatchback, and the design of its interior, and the list of equipment. For example, there will be a large touchscreen display and numerous multimedia features typical of premium cars.
It is expected that the market of the new Renault Megane will be released next year. All details about the new product will be announced closer to the date of the premiere. Then it will become clear whether the French auto giant was able to radically change the image has a very famous model in the world market.