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The first model will be the revived brand Borgward crossover

The first model will be the revived brand Borgward crossover

The revived German mark Borgward, which was presented in March at the Geneva Motor Show, issued a teaser of its first model. It is expected that the premiere of a crossover will take place in September at the Frankfurt Motor Show.

For details on the new product is kept secret. Presumably, the coupe will get a hybrid power plant with the ability to recharge the batteries from a household electrical outlet, developed together with the Chinese company Foton.

Borgward products will be aimed primarily at the Chinese car market, but the company intends to sell the car in other countries . Previously, the manufacturer announced that he was going to offer a wide range of premium, but “affordable” models.

Borgward headquarters in Stuttgart, and the company’s staff consists of about a thousand people. The head of the company is the grandson of its founder, Christian Borgvard. According to unofficial data, all engineering and design work will be carried out in Germany and the production of machines will establish the company in China.

The original brand Borgward existed from 1919 to 1961. Before World War II she was one of the largest German manufacturers of passenger cars, commercial vehicles, trucks, and boats and electric cars. Sports cars companies in 1950 set 12 records, participating in the “24 Hours of Le Mans”, “1000 km Nürburgring” and the Carrera Panamericana.